Let's make it Vapefree
Let's make it Vapefree
VAPING
GOT YOU
GOT YOU
DEFLATING?
Hā ki roto. Hā ki waho.
Protect Your Breath is a breath of fresh air to reduce vaping harm.
Our breath is core to who we are.
From the story of Tāne and Hineahuone and the origins of the phrase ‘tihei mauri ora’ – the breath of life that signaled the beginnings of the ira tangata, Te Ao and te reo māori offers us a beautiful way to think about the powerful cycle of our breath.
Learn the kupu and think about your own breath.
001_Breath
Hā
002_Self
AU
003_Vitality
Hau
004_Exhalation
HAUHĀ
01
HĀ — Breath
A gift from Tāne Mahuta, this allows us to lean into the sacredness of breath and our responsibility to care for this gift.
02
AU — SELF
A reminder of the importance of finding strength and calm in your sense of self and connecting with your emotional health.
03
HĀU — VITALITY
A core principle, this leans into the power that can come from nurturing your vital essence.
04
HAUHĀ — EXHALATION
A pause before the cycle starts again, this celebrates release, play and exhalation.
Listen to the Connect to Hā series to understand the power of your breath through this cycle from hā to hauhā.
VAPING_FACT_001
Vaping is
not harmless and can be addictive
Breathing any product into your lungs unnecessarily can cause you harm.
VAPING_FACT_002
Vaping may cause
side effects
It can make you cough, give you a dry and irritated mouth and throat, and cause headaches and nausea.
VAPING_FACT_003
Staying smokefree
and vapefree is best for your health
Vaping is only recommended for people who want to quit smoking.
Privacy Policy
Privacy Policy
We do not collect any personal information from you on this website. However, we do use tracking cookies with our website analytics tool to analyse non-identifiable web traffic data to understand how people are accessing content on our site. This data is aggregated and cannot personally identify you. Our web analytics will respect any “do not track” setting that you might have set on your browser.
Next
BEHIND THE CAMPAIGN
