The development of this campaign has been directly informed by a group of rangatahi from across Aotearoa who formed the Hā Collective. 

This group of rangatahi and whānau have been our navigators, our creative minds, and our truth-tellers.They helped us gather information from their peers and whānau through guided conversations, and importantly helped set the direction for how we might communicate at scale with young people about vaping.

As the campaign was developed, we were guided by a Steering Group made up of people with expertise in health and harm reduction.

This group provided strategic oversight and ensured that the campaign aligns with existing knowledge, information and projects. The Steering Group included Professor Richard Edwards of ASPIRE, Selah Hart of Hāpai Te Hauora, Ben Birks Ang of NZ Drug Foundation, Edward Cowley of Tala Pasifika, and Professor Hayden McRobbie, Leigh Sturgiss and Clare Possenniskie of Te Whatu Ora and the National Public Health Service.

Te Whatu Ora are responsible for improving services and outcomes across New Zealand’s health system – through local, district, regional, and national level functions.

Curative is a creative agency inspiring positive social change. ​​

Our processes value and privilege lived experience, actively share power and enable authentic participation. Our spaces, creative processes and ways of working are designed to be inclusive of and accessible to everyone.